OSSA FRAMES
Challenge: Our primary obstacle was generating leads. Although we understood how to engage our subscribers and develop effective marketing strategies, we had difficulty driving traffic to our website. We experimented with various approaches, including marketplace integrations, different platforms, and social media, but it took us three months to see any growth in our email list. Eventually, we implemented POP-UPs and Facebook re-targeting to convert our website visitors into subscribers. Once we built a strong email list and assembled a team of email marketing experts, the process became much smoother. We simply needed to allocate time for testing, updating, and analyzing our outcomes.
Solution: To tackle our lead generation issues, we crafted an extensive email strategy that included 12 distinct flows in Klaviyo. These flows consisted of Pre-Purchase, Exit Intent, Abandonment, Browser Cart Abandonment, Post-Purchase, Cross-sell, Winback, Engage, Re-engage, and others. Our email strategy was designed by specialists who dedicated countless days to mastering effective email marketing techniques with Klaviyo. Moreover, we created four different POP-UPs for targeted pages on our website, achieving conversion rates between 4% and 9%. After a few months of automation, we initiated our campaigns. In the first month, our campaigns contributed to 5% to 7% of our revenue. By the fourth month, we experienced substantial growth, with 42% of our monthly revenue deriving from emails, 37% from automated flows, and 5% from campaigns.