Design For Tomorrow

For Design For Tomorrow

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Overview

10 - 49

Employees

2011

Year Founded

ABOUT DESIGN FOR TOMORROW

Branding Strategy Design

Since 2011, we have been dedicated to developing, enhancing, expanding, and transforming brands. We support visionaries, leaders, and entrepreneurs by creating opportunities, building relationships, conveying messages, and fostering experiences. How can we assist you?

Languages Spoken

English

HIGHLIGHTS

10 - 49

Employees

2011

Year Founded

Services

Focus

Industries

Clients

Services Provided

17% Brand Identity Design

4% Infographic Design

3% Environmental & Signage Design

10% Graphic Design

30% Product UX Strategy

3% Print Design

33% Digital Strategy

About the Team

OUR STORY

Position offers a thoughtfully curated love note, serving as a platform where we share our insights, stories, and showcase the creative projects we've successfully completed. Through this, we aim to connect with our audience by providing meaningful reflections and highlighting the work that defines us, fostering an engaging and authentic narrative about our journey and achievements.

About the Team

OUR STORY

Portfolio

AC Energy: Brand Identity & Environment Graphics

Unknown

AC Energy, a subsidiary of Ayala Corporation, engaged Design For Tomorrow to develop a brand and cultural framework as it embarks on diversification and transformation. The brief indicated that the logo would remain unchanged, though other aspects of the brand were open for exploration. To gather insights and perceptions about the company's branding, DFT conducted organization-wide interviews, leading to the creation of a transformation framework and cultural integration plan. We then assisted in formulating a strategy for brand architecture as the company segmented its current initiatives, acquisitions, and expansion efforts into two categories: conventional and renewable power generation. In the second phase of our branding project, we developed "The AC Energy Way"—a clear vision and cultural platform aimed at unifying everyone’s mindset. The project continued with the enhancement of brand assets, introducing new typography, colors, visual styles, and graphic elements inspired by various power sources, including geothermal, thermal, solar, and wind. We also redesigned the company’s collateral materials, merchandise, and corporate giveaways, and worked with AC Energy’s interior design team to incorporate brand elements into wayfinding and environmental graphics.