Water Label Design
We were assigned the task of creating water labels for PET bottles (ranging from 500ml to 20L) and glass bottles for The Source Water, a high-end mineral water brand aimed at affluent markets like golf clubs. Our responsibilities also included designing flyers, roll-up banners, teardrop flags, email signatures, and branded T-shirts. The primary challenge was to ensure that all design components adhered to a cohesive brand identity without straying from the main theme.
**Brand Essence:** The Source Water is sourced from a natural spring in Kenya and produced with cutting-edge technology under stringent global standards, emphasizing wellness and purity with the slogan “healthy in style.”
**Design Strategy:** To differentiate the new brand in a competitive landscape, I prioritized clarity, minimalism, and strong shelf presence.
- **Logo:** The logo features elegant script-style typography complemented by a water wave and droplet, effectively conveying the brand's essence in a straightforward manner.
- **PET Label:** Designed using only cyan and magenta to create a reflex blue hue, keeping printing costs low. The layout consists of a centered logo, a water description on the right, and the composition and barcode on the left.
- **Glass Label:** Utilized clear PP material with spot blue and white for an upscale appearance.
**Outcome:** The design was well-received—visually striking, easily recognizable, and aligned with the brand's vision. After this success, I was entrusted with further branding projects, including roll-up banners, flyers, and T-shirt designs.
**Conclusion:** As an emerging designer, I aim to enhance my brand reputation by providing top-notch label and packaging solutions. My objective is to help elevate design standards in Kenya’s branding and packaging sector.