**BACKGROUND** Introduce your business and its activities. American Arbor Care is a locally owned and operated comprehensive tree and lawn care service that has been in operation for 23 years. Our primary clients are residential, with a few commercial accounts as well. As a sales representative, I also take on various roles to help manage the company alongside our CFO. We employ approximately 22 people who work five days a week, year-round. **OPPORTUNITY / CHALLENGE** What issue were you looking to address with Denver Website Designs? We needed to part ways with our former partner due to their dishonesty regarding advertising policies and their lack of effort in promoting our business. It was important for us to maintain our online presence, so we sought a local company knowledgeable in media and advertising. Denver Website Designs informed us a year or two ago that they provided SEO services, and at that point with our previous provider, we could no longer afford their services, nor were we receiving updates on our phone data. I contacted Denver Website Designs to inquire if they could assist us, and they affirmed they could. Their primary responsibility in this endeavor was to ensure everything was coordinated and flowed smoothly from Facebook to our blogs and Google Ads, maintaining consistency in messaging. **SOLUTION** What was the extent of their involvement? We initially hired Denver Website Designs to redesign our website seven years ago, and about four years later, we asked them to revamp it again to make it more mobile-friendly. This year, we terminated our relationship with the previous company for online advertising and entrusted that role to Denver Website Designs as well. They now oversee our entire online presence, including optimization, message alignment, and SEO. They manage our Facebook advertising and produce our weekly blogs. We began by holding several meetings to strategize on enhancing our online presence via Facebook Ads, moving away from traditional advertising like print, RTD, bus ads, and billboards. Since many of our new clients come through Facebook referrals, they drafted a proposal with budgets and a phased implementation plan. Kelsey from Denver Website Designs and I hold monthly meetings to discuss featured services and overall strategy. I send her images, and she creates carousel ads and sends me the previews. Our setup includes sections for clients to submit estimate requests via photos and comments. Denver Website Designs is also capable of incorporating online shopping features, but they’re currently focused on developing a cloud-based customer database that will integrate with our existing website. **TEAM DYNAMIC** What is the team dynamic like? We have a positive relationship with Mark, the Founder and CEO of Denver Website Designs, and his team, which we highly value. Mark has met with us multiple times during the redesign of our website, the revamping of our marketing approach, and the creation of our new database. Our collaboration with him has been both direct and indirect. Erin, the Senior Project Manager, and their new team member, Clayton, primarily work on the blogs, with Erin now leading the database conversion. Kelsey collaborates with me on Facebook ads. We talk at least 2-3 times a week, and we have a strong level of trust. They’ve done an outstanding job for us and maintain good communication. I’m not sure about the overall team size, as I only know the individuals I have interacted with. **HOW WE STARTED WORKING WITH DENVER WEBSITE DESIGNS** My boss made the decision to engage them while I was still relatively new to the company. I assume he had a solid connection with Mark and that Mark delivered on his promises regarding the website. Since Denver Website Designs was already our website hosting partner, we concluded they were the best choice after we established our plans for our most recent collaboration. **FINANCIAL INVESTMENT** How much have you invested with them? We allocate about $1,700 monthly for our website and marketing efforts. This amount can vary based on our monthly plans and doesn’t include the database, which is managed as a separate project with its own budget. **STATUS OF ENGAGEMENT** What is the current status of this engagement? We began our partnership around 2010-2011, and our relationship is still ongoing. **RESULTS & FEEDBACK** What proof can you provide that shows the impact of this partnership? Our business operates heavily on client referrals, with about 85% of our new clients coming through referrals. While it's challenging to determine if new clients originate from a Facebook click or elsewhere, we have seen a notable increase in clients since starting our Facebook campaigns three months ago. I receive about 3-7 emails weekly through the Facebook ads requesting estimates, although some inquiries don’t align with our core services. Denver Website Designs organizes the data reports, allowing me to track the sources of inquiries, though there can be some overlap; a client might refer someone who later contacts us after seeing a Facebook ad or conducting online research. For some clients, we have to estimate how many times they’ve encountered our logo or trucks. As an arborist, I don’t have expertise in advertising or media, which is why we enlisted Denver Website Designs to handle this aspect for us. **PROJECT MANAGEMENT PERFORMANCE** How did Denver Website Designs perform in terms of project management? I have been very satisfied with their work. Although we encountered a few mistakes in the blogs, I could promptly notify either Erin or Clayton via email, and they were quick to address any issues. Their communication is excellent, and they provide numerous weekly reports on metrics like website and Facebook engagement. **IMPRESSIVE ASPECTS** What do you find most impressive about them? The most impressive aspect is that they’re constructing a sophisticated database for us, transforming our operations significantly. **AREAS FOR IMPROVEMENT** Are there any areas where they could improve? Erin has excelled in managing blogs, but as she has expanded into other areas, it has been delegated to different team members. I have mentioned the need for improved quality regarding consistency; particularly, the writing style must be uniform regardless of who is responsible for it. Issues with grammar and technical language accuracy have arisen. Any miscommunication could potentially harm our business, so we have implemented a new process where they send me blog drafts in advance, allowing me to verify the accuracy of the information presented. I recommend maintaining open communication. They are receptive to honesty and questions, recognizing that some businesses may find their processes unfamiliar. They're willing to provide explanations and understand that delivering a quality product requires clear and precise communication.