Demand Product Marketing was founded to bridge the gap many early-stage IT companies face when hiring a product marketing manager is financially challenging. With average salaries exceeding $120,000, businesses often delay this critical role. Established by Steve Franklin, who brings 12 years of SaaS product management and marketing experience alongside an MBA, the company offers affordable and flexible product marketing services. They specialize in creating cost-effective go-to-market plans, executing them monthly, and providing consulting in product marketing management. By leveraging in-depth market research, competitor analysis, and customer segmentation, Demand Product Marketing crafts compelling strategies that resonate with target audiences, driving measurable results and sustainable growth. Their mission is to empower companies to unlock their products' full potential in the marketplace.