Carcerem: The Series - Digital Campaign
"Carcerem: The Series" is an innovative audio drama podcast produced by William Holmes and Shane Salk, featuring a talented cast, an original soundtrack, and captivating sound design. In development since 2018, the inaugural season consists of 32 episodes with more than 120 characters. We implemented a comprehensive marketing strategy that featured original content and visuals across various platforms, contests and giveaways, behind-the-scenes interviews with cast members, live stream events, and more. We successfully launched and managed a new, SEO-focused YouTube channel that offered weekly original videos. Daily postings were made on Instagram, Instagram Stories, Facebook, and Twitter. We also initiated a weekly newsletter that provided detailed show analysis, shared behind-the-scenes insights and bloopers, and reminded fans to tune in for new episodes. From a paid advertising perspective, we crafted a targeted digital ad campaign across platforms like Facebook, Google, and Spotify. Additionally, we produced tailored content for each cast member to share on their personal social media accounts. The most significant viral boost came from Jane Lynch, Maurice LaMarche, and Cameron Crowe. Through weekly and monthly analytics, we observed their engagement and follower numbers transform from a small circle of family and friends to thousands of fans and hundreds of thousands of unique interactions. On the launch day of the series, we recorded over 7,000 clicks to the podcast from Instagram alone. By the end of the campaign, we had achieved significant paid and organic growth.