DEFY Brands

For DEFY Brands

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Overview

$1,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

2 - 9

Employees

2021

Year Founded

ABOUT DEFY BRANDS

Branding impact consultancy:

DEFY Brands is a consultancy for brand impact that is women-owned, a certified B Corp, and a social enterprise. With a focus on empowering female creatives, we promote "design for good" for purpose-driven businesses, assisting our clients in accelerating their growth with intention. Our offerings include: 1. Establishing significance: brand foundations and strategy. 2. Crafting impact: visual and verbal identity, brand design, digital design, and motion branding. 3. Fostering engagement: communications and impact strategies, storytelling in marketing, brand environments, and experiential branding.

Tech Stack

Adobe Experience Manager CMSWix CMSWordPress

Languages Spoken

English

HIGHLIGHTS

$1,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

2 - 9

Employees

2021

Year Founded

Services

Focus

Industries

Clients

Services Provided

20% Branding Services

20% Graphic Design

20% Logo Design

10% Event Marketing

10% Packaging Design

10% Brand Film & Corporate Video

10% Web App UI Design

Portfolio

City of London Corporation | Social Impact

Unknown

Utilizing our expertise in developing effective solutions, we brought the City of London Corporation's vision for Responsible Procurement to life. By comprehending the varied demands of stakeholders, we designed a detailed plan for a user-friendly, interactive tool that enhances engagement among multiple parties. We established a distinctive visual identity that celebrates the Corporation's uniqueness, promotes recognition, and aligns with its objectives. The city’s first interactive guideline, titled 'Low Carbon Procurement,' showcases our innovation. Accompanied by an engaging explainer video, it now takes a prominent role at public events and on the Corporation's website, driving remarkable outreach and influence.

Redefine Meat | Environmental impact

Unknown

The goal? To launch a worldwide 3D-printed plant-based meat innovation. Our unique approach diverged from conventional plant-based marketing by focusing on the sensory appeal of meat. The tagline 'NEW MEAT,' which conveys that it's 'exactly the same but completely different,' became central to our message. We highlighted meat through visual and verbal cues, positioning it at the heart of our brand. We've transformed the world's largest meat company, developing a product range for both home and dining out that aligns with conscious consumerism. This strategy expanded our global presence, changing how people view and experience meat.

ESDP | Social Impact

Unknown

Across Europe, minority entrepreneurs face substantial socio-economic inequalities when trying to access opportunities in supply chains from both public and private sectors. We were tasked with developing a brand for the inaugural Supplier Diversity advocacy group aimed at promoting impactful change throughout Europe. By establishing the brand’s strategic foundations to reflect empowerment and resilience, we crafted an identity that represents a landscape of opportunities for everyone, acting as a strong symbol that encourages positive transformation.