Mshwar: A New Brand For A New Kind Of Courier Company
Recently launched in Qatar, Mshwar embodies the future of courier delivery services. This on-demand logistics and delivery platform enables customers to order products from local stores and home-based businesses, delivering them swiftly to any chosen location. Mshwar utilizes GPS locations rather than fixed addresses. Users simply need to access the user-friendly app on their smartphones to place orders, specifying the item to be picked up, the recipient, and the desired delivery time and place. Deepmark created a striking visual brand for Mshwar, featuring a symbol with a curved line connecting two dots, representing a dynamic visual element. This design symbolizes a friendly smile, reflecting accessibility and availability, while also suggesting point-to-point delivery—the path of a fingertip moving across a smartphone screen. The branding conveys modernity, ease of use, and approachability. The distinctive use of purple as a branding element signifies prestige and high-quality service, appealing to all of Qatar's diverse demographic groups and inviting them to embrace the future of courier delivery with Mshwar.