When foreign companies plan to enter the Chinese market, utilizing online methods is often the most efficient and economical option, especially given the high costs of establishing a business entity in mainland China and obtaining the necessary licenses. A study we conducted in 2018 revealed that over 85% of international companies pursue the Chinese market through online marketing channels, with more than 96% leveraging platforms such as WeChat, TikTok, Xiaohongshu, and Baidu. For those international firms that are unfamiliar with the Chinese market, Deep Digital China offers consulting and digital marketing services to assist them in crafting entry strategies and uncovering opportunities. Founded with the philosophy of outsmarting competitors rather than simply outspending them, Deep Digital has gained a strong reputation among long-term partners. The core team comprises professionals from WPP’s GroupM and Publicis Group’s Razorfish.