Debby Group is a prominent agency in Israel specializing in public relations, marketing communications, and digital strategy. Founded in 2004 by Moshe Debby, who spent over ten years as the Chief Communications Officer in various government ministries, the firm partnered with advertising expert Ron Shelly in 2012 to create ‘Debby & Ron,’ a digital advertising and content marketing agency focusing on advanced new media platforms. The group merges two key aspects of the communications field to offer an innovative public relations strategy, serving over 100 clients with a team of professional consultants who possess in-depth knowledge of the local market across multiple sectors. They deliver extensive expertise in areas such as public relations, crisis management, branding, reputation management, communication and marketing strategies, employer branding, digital asset management, and social media analytics. In April 2015, Debby Group entered into an affiliation agreement with Edelman, a leading global communication marketing firm, to become its exclusive representative in Israel.