Dead Horse Branding is a renowned public relations, management, and branding agency with offices in Nashville, TN, and Sydney, Australia. The agency specializes in creating, designing, and refining all elements of a brand to ensure consistent resonance across various levels. Its innovative business model offers comprehensive in-house management and branding services across a diverse range of industries including music, fashion, design, business, culinary arts, entertainment, and fitness. Dead Horse Branding utilizes seven key branding formulas, all provided under one roof, which gives them a competitive edge in the industry. Their branding identity is shaped through the DH7 branding formula, encompassing strategies for planning, logo and image design, photography and visual assets, website creation, marketing and social media, publicity, licensing, and distribution. Dead Horse Branding's brand development approach has also been incorporated into educational programs in the USA and Australia. Rick Caballo and Melissa Core-Caballo played a key role in advancing Kennesaw State University’s Joel A. Katz Music and Entertainment Business program (MEBUS), which was recognized by Billboard Magazine in 2022 as one of the top curricula.