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Daxue Consulting Beijing

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Overview

10 - 49

Employees

2013

Year Founded

ABOUT DAXUE CONSULTING BEIJING

Your China strategic research partner

Daxue Consulting is a market research and management consulting firm dedicated to the Chinese market. We utilize a diverse range of methodologies, combining traditional techniques with technology-driven solutions to meet our clients' needs. With offices in Beijing and Shanghai, and commercial representatives in Hong Kong, South Korea, and France, our team includes both locally educated and internationally trained Chinese professionals, as well as foreign project managers who have studied in China. Our dedication to understanding clients' challenges and grounding our recommendations in data and insights has led over 400 clients to partner with us repeatedly for new research projects. With a team of more than 30 full-time project managers and extensive connections throughout the country, Daxue Consulting can comprehensively cover China in terms of data collection and research. We are frequently approached for projects involving market sizing, opportunity assessment, acquisition and target identification, and consumer research, serving both major international corporations and small to medium-sized enterprises.
LANGUAGES SPOKEN
Mandarin_chineseEnglish
HIGHLIGHTS

10 - 49

Employees

2013

Year Founded

Services
Focus
Industries
Clients
Services Provided
70% Market Research & Competitive Intelligence
30% Operational Process Consulting
100% Brand Identity Design
70% Digital Strategy
30% Other Digital Marketing

About the Team

OUR STORY
Founded in 2009 by Matthieu David-Experton and Zheng Jingwen, Daxue Consulting specializes in market research and strategy within China. Its name, meaning both 'University' and referencing a key Confucian text, reflects the firm's deep cultural ties. With offices across Shanghai, Beijing, and Hong Kong, plus representation in Singapore, South Korea, and France, Daxue employs over 30 full-time project managers—both local and internationally educated—to support comprehensive research nationwide. Serving more than 500 clients and completing upwards of 800 projects, Daxue integrates four main pillars: market research, marketing strategy, management consulting, and branding. Expanding over time, they incorporate technology-driven solutions like big data and social listening. Their client-centric approach adapts methodologies uniquely to each project, spanning industries from technology to fashion, ensuring

Locations

Headquarters

Dongzhong Jie #40

Beijing, China 100000
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