Daphne Consulting

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Overview

$1,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

2 - 9

Employees

2012

Year Founded

ABOUT DAPHNE CONSULTING

Management Consulting Firm

We collaborate with brands to foster growth using a unique consulting method that prioritizes listening, designing, and taking action for meaningful results. Together, we cultivate a more mindful future where data and simplicity inform our decisions and development.

Languages Spoken

EnglishTurkish

HIGHLIGHTS

$1,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

2 - 9

Employees

2012

Year Founded

Services

Focus

Industries

Clients

Services Provided

100% Business Consulting Services

Portfolio

Global Retail Growth & Innovation through Big Data

Unknown

Beginning as the world's first retail chain, our client now operates more than 600 high street stores, along with over 600 additional locations in airports, train stations, hospitals, and motorway services, solidifying its position as a prominent name in the UK retail industry. Our partnership aimed at enhancing strategies for customer acquisition and retention to improve the shopping experience. By analyzing customer behaviors before, during, and after the pandemic, we identified actionable steps for sustainable growth, facilitating strategic marketing investments and a deeper understanding of consumer trends. One of the main challenges was managing the intricate data from the client's vast operations across various retail environments. Moreover, adapting strategies to the changing market conditions during and after the pandemic necessitated agile analytical methods. Integrating new insights into the existing frameworks to optimize the shopping experience while minimizing disruptions was also essential. To address these challenges, we implemented a data-driven approach, examining over three million transactions to gain insights into customer behavior throughout different phases of the pandemic. This analysis guided the creation of targeted acquisition and retention strategies that were both flexible and robust, enabling rapid adaptation to shifting market conditions. We enhanced the shopping experience through ongoing feedback loops and strategic adjustments, thus improving the efficiency and effectiveness of marketing spending. As a result of our project, we gained a deeper understanding of customer behavior across the business and improved the planning of marketing expenditures in relation to acquisition costs. Our analysis of over three million transactions provided clear, actionable insights for future growth strategies. This approach led to a more effective allocation of marketing resources and enhanced customer retention strategies, further reinforcing the client's leadership in the retail sector.

B2C - Scale from 1 Country to +140 !

Unknown

Our client is a modest fashion platform that began its partnership with us in 2015 when it operated solely in Turkey. Now, the company has gone global and is supported by well-known investment firms like Goldman Sachs, STC Ventures, Wamda Capital, and the EBRD. The challenge was that our client was a startup in Turkey aiming for international growth. Their distinctiveness lay in their ability to provide products that empower modest women, helping them feel confident in what they wear. However, this posed a challenge, as this approach had never been attempted before. To address this, Daphne Consulting offered various services, including Impact support.

An App Growth Journey

Unknown

In partnership with Daphne Consulting, a MENA e-commerce company underwent a significant transformation, increasing brand visibility, driving growth, and strengthening their marketing framework. **Challenge** In the fast-evolving Fashion e-Retail market in the MENA region, our client wanted to capitalize on growth opportunities through digital channels. Their goals were diverse: to enhance brand awareness, stimulate growth, and create a solid marketing foundation for their e-retail business in MENA. **Solution** To kick things off, Daphne Consulting acted as a comprehensive marketing team, managing the digital marketing strategy and implementing engaging advertising campaigns across various platforms, including Snapchat, Facebook, and Instagram Ads. They closely monitored performance using tools like Adjust and Google Analytics while collaborating with the client’s team to develop innovative paid and celebrity strategies and provide insightful reporting. This mutually beneficial partnership lasted for several successful years. **Impact**