DANKEHANKE

I am a freelance SEO and paid media expert based in Palma de Mallorca, dedicated to helping brands increase their visibility, selection, and trustworthiness. My primary focus is on search, integrating technical SEO, content creation, and performance campaigns seamlessly. As a Google Partner, I quickly test new strategies, adapt rapidly, and retain what proves effective. I emphasize technical essentials such as crawlability, site architecture, Core Web Vitals, structured data, multilingual hreflang, and robust tracking. My approach to SEO is centered on user intent, including research, content design, internal linking, and sustainable growth. In terms of paid media, I create effective campaigns with clean setups, budget adjustments based on CPA/ROAS, and ongoing creative testing. My analytics tools include GA4, Looker Studio, GSC, and BigQuery. With over 30 years of experience in agency leadership and in-house strategy, I have access to beta tools and direct support from Google. I work closely with clients, ensuring they communicate directly with the person handling their project, and I take responsibility for the roadmap and metrics. I offer a rapid diagnostic of technology, market demand, and competitors to identify early opportunities. Our collaboration includes aligning SEO and paid media efforts with user intent and conversion-focused pages, launching fixes and campaigns in weekly sprints, and measuring progress to scale successful strategies. I maintain a dynamic roadmap with clear timelines and dashboards linked to bookings, leads, or revenue. My recommendations consider various trade-offs, and I conduct regular reviews to maintain focus and momentum. I prioritize evidence over promises, publicly documenting my assumptions, measuring outcomes, and adjusting based on data. I am multilingual, proficient in German, English, Spanish, and Catalan, with accurate hreflang and local targeting. My services include creating fast, lightweight websites (such as e-commerce, WordPress, and custom solutions) featuring SEO-friendly architecture, performance budgets, and tracking from the outset. Tools I utilize encompass GA4, GSC, Looker Studio, Semrush/Ahrefs/SISTRIX, Screaming Frog, GTM, BigQuery, and PageSpeed tools. Engagement opportunities include Search Accelerator (8-12 weeks), ongoing growth (monthly sprints), and advisory services (audits, migrations, coaching).