Digital Strategy at SuperAutos Miami by CV Digital Marketing
CV Digital developed a flexible omnichannel marketing strategy designed to attract ideal prospects with distinct value propositions. SUCCESS STORY CV Digital was contacted by SuperAutos Miami after they learned about its successful digital marketing initiatives. Following an initial meeting with SuperAutos’ marketing team, CV Digital pinpointed the company’s main objective: to boost vehicle sales by 15% annually. Previously, SuperAutos Miami had invested in radio, television, and email marketing but had not effectively reached the individuals most likely to make a purchase. Collaborating with their general manager, René Diaz, CV Digital aimed to roll out more targeted campaigns to enhance brand visibility and generate leads in Miami-Dade County. They implemented an omnichannel approach to engage potential clients in the market. CV Digital's strategy involved identifying potential customers through remarketing custom audiences and keyword search tactics, while also creating a compelling value proposition for the ideal prospects. Based on their data insights and SuperAutos Miami’s experience, it was suggested to increase the digital marketing budget from $1,500 to $7,000 per month. This revised budget included a unique dynamic video platform across Facebook, Instagram, and YouTube, along with marketing automation through a CRM, paid search, dynamic retargeting, and email campaigns. Results included 312 leads, 170 units sold, 3,219 web sessions, with a total investment of $12,850 and a cost per unit of $170.