Pokhara - Entire city branding
Gandaki Tourism Board and Nepal Tourism Board
We collaborated with the Gandaki Tourism Board to establish Pokhara's brand identity. The main goal of this initiative was to create a brand for the stunning valley, presenting the city and its surroundings in a fresh way to highlight its full beauty. Our brand guidelines set forth standards to ensure that Pokhara projects a professional and consistent image while reflecting the various aspects inherent to this idyllic location. Through our logo, we aimed to convey that Pokhara valley offers more than just natural beauty and adventure; it provides a diverse experience that perfectly blends nature, fun, adventure, and hospitality. The logo draws inspiration from various features of the city. Given that Pokhara experiences significant rainfall, we represented the valley with vibrant colors of the rainbow to reflect the seven letters of "Pokhara." Each icon in the logo represents the city’s major natural attractions and its vibrant energy. The secondary logo aligns with the overarching brand of Visit Nepal 2020 and evokes thoughts of mountains, sunrises, sunsets, and the enchanting golden hours when people think of Pokhara. Our branding philosophy is centered on simplicity and modern aesthetics, as Pokhara is naturally beautiful; our team believed that a clean, understated logo would keep the focus on the valley's stunning scenery. We aim to enhance the previous branding with the new tagline: "Pokhara, Pure As Paradise." This tagline, using alliteration, emphasizes the natural, adventurous, spiritual, and welcoming aspects of Pokhara, capturing the essence of what visitors can expect.