Gems Launchpad (85K+ New Participant)
Gems sought a global operations partner to enhance its community framework, boost campaign engagement, and establish itself as a leading launchpad in the Web3 fundraising arena. As a digital asset launchpad focused on science and technology, Gems aimed to expand its presence on Telegram, increase participation on Galxe, and sustain high engagement on Twitter while preparing for future ecosystem growth. Their goals included structured global management, improved conversion rates for campaigns, and ongoing community development.
To address these needs, we devised a global community growth and operations strategy tailored specifically for Gems’ launchpad model. Initially, we assumed management of Gems’ global operations, which involved moderating the Telegram community, developing an engagement strategy, and coordinating campaigns. We streamlined communication, enhanced how announcements were made, and engaged the community with interactive campaigns and Galxe quests to focus on quality participation over sheer numbers. At the same time, we boosted Gems' presence on Twitter through strategic content planning that aligned with fundraising milestones, partner announcements, and platform updates.
As a result, Gems expanded to over 28,000 global Telegram members, more than 20,000 Galxe participants, and over 37,000 Twitter followers, all with organized and active engagement. Community interactions became more structured, campaign participation increased, and the brand solidified its status as a leading Web3 launchpad. This comprehensive approach to global operations management and community strategy enabled Gems to achieve sustainable growth in its ecosystem and enhance its visibility in the launch space.