Critical Mass

Critical Mass was established when a design visionary collaborated with a successful entrepreneur to focus on digital experiences in a rapidly changing landscape. Over the past 25 years, we’ve assisted global brands in reimagining their digital presence and transforming their businesses through strategic consulting, creative innovation, and advanced technological thinking. Currently, we have 1,100 employees across 10 global offices. While we have grown significantly since our beginnings in Calgary, we stay true to our foundational values of transparency, honesty, passion, and a proactive spirit that our clients recognize and value. Our executive and global leadership team adopts an open management approach that drives our success by fostering service innovation, mentoring talent, and ensuring we produce top-tier work. We believe this is essential to our position as a digital leader. Presently, we are 99% majority-owned by Omnicom Group Inc. (NYSE: OMC), one of the largest global holding companies for advertising, marketing, digital, and communication services, boasting over $15 billion in global revenue and more than 5,000 clients in over 100 countries.