Bannau Brycheiniog
We developed a fresh visual identity and language for one of the nation’s natural gems, employing a thorough approach that addressed every interaction point. From the central logo to rich, historically inspired typefaces, we meticulously considered each element of the brand's visual presentation. Additionally, we established guidelines covering values, tone of voice, photography, and experiential initiatives to ensure a cohesive and consistent brand experience across various sectors. Our aim was to craft a unified branding strategy that would resonate with audiences worldwide and across multiple industries. By thoughtfully considering each brand interaction, we created a robust and recognizable identity that can endure over time. The rebranding is more than just a new image; it embodies a feeling, a movement, and a foundation for Bannau Brycheiniog National Park to flourish on the global stage. We aimed to engage, educate, challenge, and inspire a wide audience, both locally and internationally, while developing a unified brand that reflects the Park's missions, goals, and community. We have intertwined the diverse and vibrant threads of the Park's Welsh cultural heritage into a powerful tapestry that connects the Park in innovative, bold, and dynamic ways.