B2B Email Client
Executive Recruiting Firm
Summary: Our client is a small executive recruitment firm focused on hiring talent for the manufacturing sector. When we started collaborating with them, they had just 4 employees and were making around $270,000 in annual revenue. Their objectives are to expand the business to $1 million in two years and reach $5 million in five years. Challenge: The client struggled to grow past their current state and could not recruit more staff for sales efforts. Furthermore, their marketing budget was constrained. Campaign Strategy: We implemented a proven approach that had previously yielded positive outcomes for several of our B2B clients. After identifying the target audience—HR professionals at the VP level and above in the manufacturing sector—we searched our B2B data files for the email addresses of these potential buyers, which totaled over 125,000 records. We then launched a targeted outbound email marketing campaign directed at this audience each month, supplemented by retargeting efforts using social media and display ads. Interested buyers were channeled into the client’s inbound lead qualification system. Results: In the first year of using this strategy, our client gained more than 40 new clients, each resulting in at least one placement, with several clients having multiple placements. This influx of clients generated an annual billing revenue exceeding $875,000. ROI / ROAS: The campaign's investment for the year was $30,000, leading to $600,000 in new revenue. Thus, ROI = $30k / $600k = 20X, and ROAS = $570k.