San Antonio Ready to Work
San Antonio Ready to Work
Ready to Work is a groundbreaking workforce initiative that San Antonio voters approved in 2020, aimed at providing residents with simplified access to professional training, education, and quality job opportunities. Creative Noggin was responsible for establishing the San Antonio Ready to Work brand from scratch, which involved research, branding, media planning, print and outdoor advertising, collateral design, website creation, public relations, SEO, and more. In August 2023, the San Antonio Ready to Work team was honored with the fifth annual Sharman Stein Award for Storytelling Changemakers, recognizing a local government team that fosters trust and collaboration between local authorities and residents through effective communication. Creative Noggin takes pride in being part of a team that continues to create and implement data-driven and targeted marketing strategies aimed at historically marginalized communities in San Antonio. A client testimonial highlights, "Talented, friendly, professional, and timely—these are the qualities of the Creative Noggin team. Tracy, Sara, Susanne, and the entire team developed the Ready to Work brand from the ground up, creating the logo, brand guidelines, collateral, and many materials that launched this extraordinary city and county-wide initiative for job education, training, and placement. Creative Noggin invests wholeheartedly in their work and is always ready to help when we need them most. Ready to Work embodies a genuine community collaboration, and that’s the dedication they bring to the Workforce Development Office, the City of San Antonio, as well as participants, potential candidates, employers, and stakeholders. Their care is evident." – Mike Ramsey, Executive Director, City of San Antonio Workforce Development.