created by South
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Overview
$1,000+
Min Project Size
2 - 9
Employees
2015
Year Founded
ABOUT CREATED BY SOUTH
Melbourne branding and design studio
Created by South is a Melbourne-based graphic design and branding agency dedicated to helping businesses enhance their brands through effective strategy, storytelling, and design. We collaborate with startups, established companies, and creative professionals to develop thoughtful identity systems, distinctive packaging, and engaging digital designs that resonate with the right audiences. Our portfolio spans various sectors, including coffee, FMCG, health, technology, and cycling, and is recognized for its clarity, craftsmanship, and character. Whether you require a complete rebranding or a single design project, we provide extensive experience, strategic insight, and a flexible, collaborative attitude. Each project is overseen by senior creatives who focus on both the finer details and the overall vision. With more than 25 years of industry experience and a proven track record in Australia and beyond, Created by South has been instrumental in launching new brands, expanding existing ones, and producing attention-grabbing design work. If you’re seeking a Melbourne design studio that offers intelligent, meticulously crafted branding with a lasting impact, we’d love to hear from you.
LANGUAGES SPOKEN
English
HIGHLIGHTS
$1,000+
Min Project Size
2 - 9
Employees
2015
Year Founded
Services
Focus
Industries
Clients
Services Provided
70% Brand Identity Design
30% Packaging Design
100% Print Design
About the Team
OUR STORY
At Created by South, we're more than just a creative studio specializing in branding and design — we're committed to building trust and fostering happier, more motivated teams. With over 25 years of experience, our small, dedicated team partners closely with clients to deliver tailored, research-driven solutions that range from brand strategy to execution across print, digital, and social platforms. Led by Simon Telfer, we value simplicity, transparency, and inclusivity, avoiding corporate jargon and fostering genuine collaboration. Our approach is flexible, ensuring every project receives personalized attention without unnecessary layers. We believe in evolving brands to stay relevant, grounding our work in authenticity and ambition. Let's connect over coffee and create something remarkable together.
Projects & Clients
Project Size & Rate
Minimum Project Size
$1,000+
