CPG Packaging Design & Brand Strategy | US Market Entry for International Brands

Gel is a packaging design agency that focuses on consumer packaged goods (CPG), assisting brands in launching and expanding within the US market. With over 30 years of experience, we have created packaging and brand strategies for prominent Fortune 100 companies such as P&G, Danone, Nestlé, and Pepsi, as well as for international brands entering the US retail space for the first time. Our main clients include established CPG brands looking to reposition themselves competitively and international firms seeking to navigate the US market. Our knowledge of cultural integration strategies and American consumer behavior helps prevent costly errors, as 70% of international brands encounter failure within their first two years in the US. Rather than focusing solely on visual appeal, we regard packaging and branding as essential business strategies. As a Chilean immigrant who established Gel in Los Angeles in 1998, I have a deep understanding of the cultural subtleties that can impact brand success in American retail. With three decades of experience in CPG across various sectors, including food, beverage, beauty, and pharmaceuticals, we address challenges that go beyond design. We have launched over 325 brands and assisted international companies from the Netherlands, Vietnam, Africa, Mexico, and Brazil in successfully entering the US market, often seeing clients experience sales growth of 15-40% after redesign. Our services include CPG packaging design, brand strategy, US market entry planning, FDA compliance assistance, multicultural research, and digital optimization. We are located in Los Angeles and were founded in 1998. Contact us at pato@gelcomm.com or 818.469.3658.