CPG Affiliate Partners manages performance-based affiliate programs exclusively for DTC brands, meaning you only pay for actual sales—no retainers, impressions, or empty promises. Founded by Krik Angacian, who has over 15 years of experience in the consumer goods sector, he began his career as an investment banker selling consumer brands worth over $100 million. A decade ago, he launched his first company, which was a pioneer in the protein snacking market and grew into an eight-figure business. His second venture, a candy brand, unfortunately failed during the challenges posed by Meta and iOS tracking issues, but the affiliate channel thrived. CPG Affiliate Partners emerged when CEOs of rapidly expanding consumer goods brands sought his expertise. Each engagement comes with three guarantees: if we don’t deliver, you're free to walk; contracts are day-to-day; and unused CPA budgets are fully refunded. Many affiliate agencies manipulate the system by counting repeat customers as new, partnering with coupon sites that disrupt checkouts, and charging monthly retainers of $8K to $25K regardless of how they perform. We prioritize legitimate new customer verification and employ dynamic payout mechanisms that automatically lower publisher commissions if performance declines. Our network includes over 2,000 hand-selected publishers such as Disney, Forbes, CNN, Capital One, NBC, BuzzFeed, Business Insider, Healthline, USA Today, and the NY Post. Our track record speaks for itself, with over $100 million in revenue generated for more than 200 brands, including Coinbase, Lowe's, Everyday Dose, Magic Mind, MTN OPS, SuperMush, and TruEarth. Our average client retention exceeds two years on a day-to-day contract, while most agencies typically require 6 to 12 months. We demonstrate our performance daily; if your affiliate program is paying for customers you already possess, we will resolve that issue, or you won’t owe us anything.