Uteka
Uteka is a comprehensive thematic and commercial platform for accountants, tax advisors, and auditors in Ukraine, featuring over two million published articles and reviews. Typically, the portal adds 30 to 60 new articles each month across various fields. It offers numerous features, including live chats, calculators, a knowledge base, an accountant's calendar, and an online store for legal literature.
Challenge: Our Outsourcing Team was tasked with developing the project from the ground up, incorporating various sub-services. The platform is continually evolving, with expanding functionality. The client sought a team fully engaged in bringing these concepts to fruition. The primary challenge was to create an intuitive, multifunctional service for both users and the Uteka team.
Solutions:
- We designed a unique custom CRM system with multiple access levels, enabling users to manage tasks across different roles such as owners, content managers, accountants, SEO specialists, and teachers. A user-friendly client interface allows users to manage their accounts, review activity logs, and store learning materials.
- As the web portal grew, a redesign was necessary to enhance navigation and facilitate quick access to information, even as the portal expanded. The search functionality was migrated from the Sphinx system to Elasticsearch, providing users with more accurate results from a vast database containing thousands of accounting articles.
- The web portal's features are continuously enhanced in response to market trends, allowing us to stay relevant and broaden our audience.