Julius Meinl Website Relaunch
Julius Meinl Industrieholding GmbH
I served as the Scrum Master for this project while employed at Emakina HR d.o.o., where I collaborated closely with and coached the Product Owner from Julius Meinl. The project was executed through strong collaboration within a cross-functional team that included content strategists, copywriters, designers, developers, and QA specialists, all working together to discover the best solutions. We consistently communicated the objective of increasing B2B leads to the entire team and made concerted efforts to identify and deliver value. Thanks to exceptional product ownership from the client, we completed the project on schedule and with minimal defects. Its quality was validated by awards including the Kentico Xperience Global Winner and Kentico Site of the Year 2020 in the Consumer Goods category, as well as the Gold DotCOMM Award and the W3 Award in the Consumer Goods and Food & Beverage categories. The website's performance exceeded all expectations; compared to the previous solution, it achieved a 100% increase in submitted contacts and leads, a 42% reduction in bounce rate, and a 40% rise in pages viewed per session.