How we Ranked EuroSkinOnline Within a Month
EuroSkinonline is a skincare clinic based in Kolkata with over 20 years of experience in dermatology. They aim to promote their brand on a national level and are the leading provider in the dermatology sector. ProGrowth Hack is managing their SEO project.
Challenges: This project was quite difficult. They made it clear that we had only one month to demonstrate results. The website had significant issues, including slow loading times, a 27% spam score, and the absence of an SSL certificate. The previous SEO agency had created numerous spammy backlinks, making it challenging to improve the website's rankings.
Strategy:
1. We removed all the spammy backlinks to reduce the spam score.
2. We spent three days compiling a list of competitor keywords with high cost-per-click (CPC) and medium or low search volumes.
3. We identified and deleted a total of 27 unnecessary plugins, as well as unwanted images.
4. Next, we focused on enhancing website speed by minifying excessive JavaScript and CSS code, improving loading times from 10.8 seconds to 4.5 seconds.
5. We initiated on-page optimization, updating all content and incorporating competitive keywords.
6. Within 15 days, we began off-page optimization, analyzing competitor backlinks using Ahrefs and compiling a list of business listing sites.
Results: Within 20 days, we observed significant improvements in rankings, leading to numerous organic phone calls from potential clients, all without any paid advertising. Over two months, they received a total of 107 phone calls, and organic SEO efforts boosted their conversion rate by 40%.