Concert & Live Event Promotion via Paid Media
Algiers Economic Development Foundation
CHALLENGE The Algiers Economic Development Foundation hosts an annual bonfire and concert to mark the start of the holiday shopping season in New Orleans' commercial area. The event organizers aimed to encourage attendees to save the date, register for tickets, and commit to attending before the event. SOLUTIONS To enhance awareness and engagement with the target audience, we utilized programmatic display and native advertising to drive traffic to the event landing page. The advertising strategy included geofencing, geofarming, retargeting previous attendees via contact lists and website visits, search retargeting, targeting lookalike audiences, and cookieless advertising. RESULTS • Re-engaged over 5,000 past event participants across various digital advertising platforms. • The advertising campaign targeted 39,000 individuals interested in live music tickets and holiday shopping. • Event RSVPs surpassed 1,500. • In 2024, the AEDF reported an extraordinary 8,000% increase in attendance at the Algiers Holiday Bonfire & Concert.