Founded by lifelong friends Mike and David, ConsumerDNA stands as a testament to passion and expertise in consumer research. Mike, with over 30 years of leadership in global research firms, created the company to deliver in-depth, actionable consumer insights essential for complex marketing decisions. David complements this vision with his operational mastery honed over 25 years in the industry, ensuring seamless project execution. Their dedicated team, including experts like clinical psychologist Karin and digital strategist Alex, brings diverse backgrounds and skills fostering innovation. Rooted in a culture of rigorous analysis, creativity, and global perspectives, ConsumerDNA provides clients with tailored strategies to deeply understand consumer behavior, driving confident, effective marketing outcomes worldwide.