Cousins Maine Lobster, a national brand known from Shark Tank and backed by Barbara Corcoran, has grown impressively with over 80 franchise and food truck locations and $1 billion in cumulative sales. Since partnering in 2019, Conspire transformed their outdated website into a vibrant, brand-reflective platform that honors the company’s Maine heritage and fishermen roots. Addressing complex challenges like live lobster shipping—requiring precise fulfillment and custom checkout systems—Conspire engineered a dynamic delivery solution integrated with Shopify, evolving into a streamlined native checkout. A real-time location finder now aids customers in finding food trucks and events, boosting franchise traffic. This holistic digital overhaul propelled Cousins Maine Lobster’s direct-to-consumer channel to seven figures annually, establishing a scalable foundation for ongoing growth.