Concrete Media
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Overview
10 - 49
Employees
2014
Year Founded
ABOUT CONCRETE MEDIA
We are a B2B Tech PR agency.
We are a public relations agency specializing in B2B technology, dedicated to delivering real value to the brands we serve. Our clients value our expertise in both technology and media, along with our track record of achieving outstanding results. We collaborate with some of the most innovative and rapidly expanding tech companies in Israel and the United States, covering areas such as AI, machine learning, cybersecurity, developer tools, medical technology, and B2B software, among others.
LANGUAGES SPOKEN
ArabicEnglishHebrew
HIGHLIGHTS
10 - 49
Employees
2014
Year Founded
Services
Focus
Industries
Clients
Services Provided
69% Public Relations
16% Marketing Services
15% Business Consulting Services
About the Team
OUR STORY
Concrete Media is a technology and media-savvy public relations firm dedicated to effectively communicating clients' stories to reporters. By closely integrating with client teams, they stay attuned to company and industry developments, proactively crafting narratives that earn media attention. Founded in 2014 by Lazer Cohen, a seasoned PR professional with strong ties to tech journalists, the firm is led by Managing Partner Zack Rothbart, who brings international media relations expertise. The team includes skilled strategists like Rachel Glaser and David Brummer, who translate complex technologies into compelling stories, as well as experts in human resources and new media management. Concrete Media values collaboration, diverse perspectives, and thoughtful storytelling to help clients maximize their visibility and potential across global markets.
