Communications Strategy Group (CSG®)

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Overview

$5,000+

Min Project Size

150+

Avg Hourly Rate

10 - 49

Employees

2004

Year Founded

ABOUT COMMUNICATIONS STRATEGY GROUP (CSG®)

PR, Content Marketing & Marketing Strategy Agency

Communications Strategy Group (CSG) is a strategic communications and marketing firm that offers services in public relations, digital marketing, content creation, website design, social media management, and graphic design, catering to Fortune 500 companies as well as emerging brands in sectors such as finance, healthcare, wellness, education, aerospace, sustainability, renewable energy, technology, and consumer goods. We believe that asking the right questions is the fastest way to discover effective solutions. Our focus is not on working just for the sake of it, but rather on assisting organizations in overcoming their business challenges through enhanced communication. Whether you are a startup aiming to innovate or an established company navigating new phases, there's always a reason behind your efforts, and that's where we begin. We address the underlying motivations because that’s where true inspiration is found. We approach each new partnership with a balance of strategic insight, intentional creativity, and enthusiastic commitment, as we take pride in delivering exceptional results for admirable clients.

Languages Spoken

English

HIGHLIGHTS

$5,000+

Min Project Size

150+

Avg Hourly Rate

10 - 49

Employees

2004

Year Founded

Services

Focus

Industries

Clients

Services Provided

35% Digital Strategy

15% Content Marketing Strategy

50% Graphic Design

About the Team

OUR STORY

Momentum is driven by our dedicated team, blending strategic thinking with actionable delivery to create real impact. We believe strategy alone isn’t enough; it requires the force of committed people to bring it to life. Guided by values of clear communication, empathy, innovation, and relentless determination, we strive to lead with clarity and put people first. Our approach challenges norms and embraces ingenuity, aiming never to settle for mediocrity. Beyond business, we nurture creativity through insightful ideas and explorations, such as connecting sensory marketing elements between food and fashion or advocating sustainable fashion practices. More than crafting campaigns, we're fostering growth and building lasting careers within our organization.

Portfolio

LAUNCH OF FINETICS CONTENT STUDIO AT MONEY 20/20

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The Bancorp, which collaborates with notable clients such as PayPal, Google Wallet, Fiserv, Heartland, Blackhawk Network, Yodlee, and T-Mobile, plays a significant role in supporting many of today’s leading global firms. The company specializes in providing private-label banking and technology tailored to the specific needs of non-banking organizations. Despite successfully growing a strong client base organically, The Bancorp remained largely unknown in the industry and among key decision-makers. To address the necessity of enhancing brand visibility and generating leads, CSG developed and launched a custom-branded content publishing platform called the Finetics Studio, which debuted at the prominent industry trade event, Money 20/20. This new content platform allowed The Bancorp to showcase its industry expertise and engage a targeted audience of executives and influencers. CSG designed a microsite for Finetics Studio to host various thought leadership materials, distributing content through traditional media and coordinated social media campaigns on LinkedIn and Twitter. Additionally, CSG transformed The Bancorp's traditional exhibition space at Money 20/20 into an interactive Finetics Studio, where interviews with industry leaders were conducted to capture their insights. The team also established a content partnership with Contentive, the publisher of respected industry publications such as PaymentEye, Pivotl, and Bobsguide. Together, The Bancorp and CSG worked on creating an exclusive invitation list and engaging top industry partners, with CSG overseeing editorial direction and coordinating the live interview series. As a result, the Finetics Studio successfully raised brand awareness among a new audience of industry influencers and decision-makers, attracting nearly 4,000 unique visitors to the microsite and close to 3,000 views on The Bancorp’s YouTube channel for the 34 videos uploaded during that period.

CRAFTING AFFINITY AMONG BEER LOVERS

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By prioritizing authenticity over conventional business practices in the beer industry, New Belgium Brewing successfully garnered a passionate following. For over ten years, the brewer collaborated with CSG® to engage its community of craft beer enthusiasts focused on sustainability. CSG assisted New Belgium in harnessing shared interests and viewpoints, transforming its supporters into a thriving community of brand advocates. Although New Belgium's products initially attracted beer lovers, it was the company's culture and values that cultivated a devoted fan base. CSG leveraged this common understanding to broaden New Belgium's loyal customer base, enhancing the company's market position, brand visibility, and overall revenue nationwide. For the Tour de Fat, CSG supported communication efforts and managed outreach to influencers and the community for the brewery's traveling festival celebrating beer, bikes, and charity, expanding the event from a few local gatherings to over 30 markets. In terms of product launches, CSG played a key role in developing and refining New Belgium’s strategies and messaging while securing exposure for various beer releases, including iconic offerings like Fat Tire Belgian White, which marked the first expansion of the Fat Tire brand. Additionally, CSG aided New Belgium in promoting sustainability within the craft beer sector through content creation, thought leadership activities, speaking engagements, influencer outreach, and crisis management.

PUBLIC RELATIONS FOR A GLOBAL ASSET MANAGER

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For over six years, CSG® has served as the public relations agency for Janus Henderson Investors. During this period, the firm has increased its assets under management (AUM) by $220 billion and has become a global leader in assisting investors with long-term financial objectives through a diverse array of investment solutions, including equities, fixed income, quantitative equities, multi-asset, and alternative asset class strategies. The CSG team utilized more than twenty years of industry expertise and established connections with top national business and financial advisor trade journalists to create a content-driven thought leadership platform. CSG consistently generated stories in major media outlets such as CNBC, the Financial Times, the Wall Street Journal, and Bloomberg, secured prestigious fund profile features and bylined articles, and oversaw the announcement of one of the most significant talent moves in the industry's history, solidifying Janus Henderson Investors' reputation as one of the most recognized and respected asset managers globally.

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