Colliver Technology Group, LLC

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Overview

$10,000+

Min Project Size

$100 - $149/hr

Avg Hourly Rate

2 - 9

Employees

2015

Year Founded

ABOUT COLLIVER TECHNOLOGY GROUP, LLC

Enterprise B2B Sales and Marketing Solutions

Colliver Technology Group (CTG), based in the picturesque Traverse City, Michigan, is a B2B marketing and sales solutions agency offering services to a select clientele ranging from Silicon Valley to London. Their offerings encompass Marketing Support, Demand Generation, and Salesforce Consulting. CTG caters to various industries, including data storage, fintech, cybersecurity, and cloud computing.

LANGUAGES SPOKEN

English

HIGHLIGHTS

$10,000+

Min Project Size

$100 - $149/hr

Avg Hourly Rate

2 - 9

Employees

2015

Year Founded

Services

Focus

Industries

Clients

Services Provided+5 Services

40% CRM Consulting and SI

25% Cloud Consulting & SI

5% ECM Consulting and SI

5% ERP Consulting and SI

5% Unified Communications Consulting & SI

10% IT Staff Augmentation

10% Other IT Consulting and SI

25% Marketing Analytics & Reporting

Portfolio

Lead Conversion Rate Soars with CTG Insights Surveys

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THE CHALLENGE: A significant 88% of enterprise technology marketers express dissatisfaction with their conversion rates. This was evident in the case of our publicly traded enterprise data storage client, where lead conversions for various marketing efforts were stagnating at only 1-2%. Such low conversion rates resulted in a scarcity of quality leads for their 80-member inside sales team, making it a continual struggle for marketing to provide sufficient quality leads for sales to schedule appointments with decision makers and influencers. Given that the average sale amounts to around $500,000, obtaining quality leads is crucial. THE SOLUTION: CTG Insights partnered with their client to create a six-question survey using Surveymonkey, incentivized by a creative gift card offer through Rybbon. They effectively leveraged LinkedIn segmentation to identify target respondents, taking precautions to exclude the client’s existing customer list and certain industry verticals. The survey focused on the theme of "Summer 2019 Hybrid Cloud Trends" and successfully garnered 100 quality responses over three months. As a result, the meeting conversion rates increased to 4-5% with key accounts like GM, John Hancock Insurance, and United Fire Group. The project yielded several benefits, including improved conversion rates, enhanced account insights, an increase in lead generation, identification of pain points, faster content creation, and valuable benchmark data.

CTG Increases Client Customer Engagement by 276%

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**THE CHALLENGE** CTG was assigned to revitalize the underperforming customer advocacy platform of a publicly traded data storage company. The client had adopted Influitive, a leading advocacy marketing software for enterprise technology firms. They faced two main issues: 1. Boosting customer engagement 2. Delivering tailored content to their current customers. **THE SOLUTION** CTG collaborated with the client as an “outsourced community manager,” utilizing the Influitive tool and implementing suggestions from Influitive to achieve the client's objectives. The refreshed customer advocacy platform has resulted in increased engagement among their clients, and the content is now more focused and relevant. It is developed based on direct input from their customer base, with significant contributions from the client's engineering and marketing teams. Since October 2018, the client has experienced a 276% rise in Engaged Advocates within the Influitive platform.

CTG Helps Client with Integrated Marketing Management

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THE ISSUE THE RESOLUTION CTG established and managed several Google Sheets to facilitate the administration of demand generation campaigns. This system allows CTG to monitor various aspects, including giveaway inventory and the approval process for SDRs. As a result, the client’s marketing and SDR teams now have improved insight into the effectiveness of the campaigns, enabling them to operate more efficiently.

2 more projects

Projects & Clients

Project Size & Rate

Minimum Project Size

$10,000+

Average Hourly Rate

$100 - $149/hr

Pricing Snapshot

Min Project Size

$10,000+

Avg Hourly Rate

$100 - $149/hr

Cost Rating

N/A

What Clients Have Said

“

"Colliver Technology Group, LLC delivers quality projects within budget and timeline expectations based on verified client feedback."

Based on verified reviews and internal benchmark data

MOST COMMON PROJECT SIZE

0 Reviews

this range

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Select a service

CRM Consulting and SI

Cloud Consulting & SI

ECM Consulting and SI

ERP Consulting and SI

Unified Communications Consulting & SI

IT Staff Augmentation

Other IT Consulting and SI

Marketing Analytics & Reporting

Digital Strategy

Mobile & App Marketing

Email Marketing & Automation

Social Media Marketing

Other Digital Marketing

Locations

Headquarters

3711 Yorkshire Dr

Traverse City, Michigan, United States 49686

+12317156414

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