One-stop-shop PR for Fortinet in the Benelux
“No business can succeed without partnerships,” states Marc Jepkes, Sales Manager for Enterprise & Telco Netherlands at Fortinet. In 2011, Jepkes was looking for a partner to help raise awareness of Fortinet and its offerings among the press and end users in the Benelux region. After considering several PR firms, he chose the cyber security expert Code Red | Zeekhoe Communicatie. “Zeekhoe’s proposal included a comprehensive PR plan tailored for Fortinet,” says Jepkes. “We were drawn to this proposal because of its dynamic approach, with activities constantly adapted to current situations. Continuous evaluation helps decide if and how the strategy should be modified.” Promoting a new IT Security vendor requires consistent communication. “Zeekhoe was established by former IT journalists specializing in IT Security,” Jepkes reveals. “They excel at translating the technical messages of IT Security solutions into terms that resonate with non-technical management. Their effective, engaging, and transparent communication leads to excellent media coverage and meaningful interviews. For Fortinet, Code Red | Zeekhoe Communicatie is a valued and reliable partner, offering the personalized service of a small business while delivering the influence, ambition, and results of a large agency.”