Max Medica
For over a decade, MaxMedica has addressed issues related to daily stress, inadequate nutrition, and the fast-paced modern lifestyle. During the redesign of their varied product lineup, we faced the task of categorizing these products while maintaining the elegance and consistency that high-quality supplements require. We began with a workshop to formulate a brand purpose statement essential for our project. After an intense day, we reached a consensus: “Maxmedica creates exceptional products that enhance lifestyle quality and promote proactive health and nutritional thinking by providing vitality to individuals.” With this foundation, we easily categorized the products into therapeutic, basic, and supreme, thus providing Maxmedica with a structured and manageable portfolio. The logo and Max Medica sign are distinctly positioned and sized on the packaging, ensuring high visibility and memorability. We also established a cohesive visual identity through typography, geometry, and a color palette. You can view the entire project at: https://cobaassociates.com/project/max-medica-2/