Harper's Pharmacy - Web Development & SEO
Harper’s Pharmacy, doing business as AmeriPharma Specialty Care, collaborated with Coalition Technologies to revamp its online presence and enhance lead generation in a competitive healthcare environment. The previous website lacked mobile optimization, relevant content, and alignment with how patients and providers search for specialty treatments. Coalition implemented a comprehensive redesign using WordPress and launched SEO and Local SEO strategies, reworking content to highlight key services like IVIG therapy, TPN, and oncology medications. They also focused on enhancing site speed, usability, and trust indicators to better cater to both B2B and B2C audiences. The approach aimed to align user experience with search intent and streamlined crucial actions such as prescription refills and provider submissions, bolstered by technical improvements and conversion tracking. As a result, there were significant performance improvements, including a 148% rise in organic conversions, an overall conversion rate of 64.1%, and a 111.8% increase in total conversions, as well as better search rankings, user engagement, and ongoing growth in organic visibility. For the complete case study, click here: https://coalitiontechnologies.com/portfolio/harpers-pharmacy.