E&J Gallo Winery: Growing Sales with the Perfect Blend of Spirits and Promotions
Overview E&J Gallo Winery is a globally recognized producer and distributor of alcoholic beverages based in Modesto, California. What began as a modest family venture in 1933, established by two brothers, has expanded into a worldwide enterprise. Currently, E&J Gallo Winery holds the title of the largest family-owned winery globally, offering a diverse portfolio of over 100 distinct brands of wines and spirits from various countries.
The Challenge To promote New Amsterdam Gin and Gallo Brandy XO, E&J Gallo planned a multi-city tour across the Southeastern states of Florida, Georgia, and Louisiana. To maximize impact, the events required uniform branding in all locations, and the chosen representatives needed to be knowledgeable about both the products and promotional tactics to effectively convey the brand message and boost sales.
The Solution CMT Agency was brought on board to create a seamless combination of branding and promotion for this product launch. The selected professional brand ambassadors for the three-city tour successfully introduced the products, engaged customers in discussions about them, and facilitated sales. In addition to managing the selection, training, and scheduling of the talent, CMT Agency also handled the shipping and storage of all point-of-sale materials and promotional items used during the tour.