Climb Online

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Overview

$1,000+

Min Project Size

$100 - $149/hr

Avg Hourly Rate

50 - 249

Employees

2015

Year Founded

ABOUT CLIMB ONLINE

Drive Growth: High-Impact Digital Marketing Agency

Climb Online is a premier digital marketing agency that serves as a strategic ally to a remarkable lineup of global brands, including Nintendo, TikTok, Emirates, Gym King, HERA, BeautyPie, Gamma, ON24, and others. With a commercial-first mentality, we enhance your competitive advantage in the fast-paced digital landscape. Our expertise lies in crafting personalized digital marketing campaigns and strategies tailored to align with your brand's specific objectives. We take pride in offering services designed to achieve tangible business results and foster sustainable growth, helping your brand move toward market leadership. Our team of experienced digital marketing experts is dedicated to your success. Utilizing a wide array of digital tools and platforms—including Organic Search (SEO), Social Media, Paid Media, Organic Social, Email Marketing, and Conversion Rate Optimization—we aim to maximize your brand's presence online. Climb Online's strategy goes beyond traditional digital marketing; we emphasize meaningful engagement over simple clicks, focusing on converting leads into loyal customers and brand advocates. This results-driven approach is fundamental to our purpose-oriented campaigns. Our impressive track record speaks to our dedication to client success. With numerous awards and long-lasting partnerships with prominent businesses and brands worldwide, we have proven our ability to consistently deliver exceptional results, regardless of the industry's complexity. Choose Climb Online as your reliable partner in digital strategy, and enjoy a collaboration that fosters mutual growth, trust, and success. Services offered include Organic Search (SEO), Social Media, Paid Media, Organic Social, Email Marketing, and Conversion Rate Optimization.

Languages Spoken

English

HIGHLIGHTS

$1,000+

Min Project Size

$100 - $149/hr

Avg Hourly Rate

50 - 249

Employees

2015

Year Founded

Services

Focus

Industries

Clients

Services Provided+1 Services

5% Ecommerce Marketing

13% Search Engine Optimization (SEO)

13% Social Media Marketing

7% Email Marketing & Automation

7% Digital Strategy

5% Conversion Rate Optimization (CRO)

25% Google Ads Management

15% YouTube Advertising

About the Team

OUR STORY

Our company is led by a diverse and experienced leadership team committed to driving growth and delivering exceptional client strategies. Rich Mavers serves as Group CEO, steering the overall vision and direction. Andy Griffiths, our Chief Growth Officer, focuses on expanding business opportunities. Technological innovation is spearheaded by Ashley Connolly, our Chief Technology Officer. Jason Cotterill heads Client Strategy, ensuring tailored solutions for our customers. Leona Slythe leads the Search division, while Edward Soul oversees Design and Website Services to enhance user experiences. Jake Madden manages daily operations, maintaining efficiency, and Steve Jones directs our Paid Media efforts to maximize market impact. Together, this team integrates their expertise to uphold our commitment to excellence.

Portfolio

Leading TikTok’s Organic Rise In Europe

TikTok

TikTok is a highly popular social media video application that was launched in September 2017. The platform has seen remarkable growth, quickly becoming the fastest growing and most utilized social media site worldwide. Climb Online was brought in during a pivotal moment in TikTok's expansion to enhance their growth in European markets. They needed a detailed European SEM strategy to improve keyword rankings and drive significant traffic to the TikTok website, helping to capitalize on their momentum in Europe. Our Strategic Approach Leveraging our expertise in technical optimization, we collaborated with TikTok to develop a customized strategy. This began with a thorough analysis of audience segments based on demographic data, user behavior, and key interests. This information, combined with insights from our visibility analysis, helped us identify opportunities for quick keyword wins and optimize content according to timing, audience, and placement. Sentiment analysis and tracking played essential roles in spotting trends. Furthermore, we established a strong backlink building strategy to enhance organic traffic to the TikTok website, while performing regular comprehensive site and conversion rate audits. The Results Our tailored SEM strategy yielded remarkable outcomes, with TikTok experiencing a tenfold increase in keywords ranking in the top ten positions on Google across the UK, France, and Germany since the campaign's launch. Our emphasis on organic traffic produced excellent results as well, with TikTok's organic traffic in the UK doubling since the campaign began, a result that would have otherwise cost hundreds of thousands of pounds with paid media strategies. The campaign achieved a tenfold increase in top-ranking keywords on Google for the UK, France, and Germany since its inception.

Holistic Digital Strategy

Luxurious Look

**Our Strategy** After performing thorough market analysis of the established players in the online beauty retail sector, Climb Online crafted a tailored omnichannel strategy aligned with Luxurious Look's marketing and business objectives. This strategy was designed to enhance the brand's online presence at every stage of the online conversion process, aiming to boost market share and engage a new audience, which was crucial for identifying trends. **Our Approach** **Email Marketing** Collaborating closely with Luxurious Look, we developed and executed several automated workflows that catered to the buyer's journey and consumer behavior, prioritizing personalization to engage users at optimal moments. As a result, the lifetime value (LTV) has grown by 30% year-over-year, along with an 81% increase in transactions and a 94% rise in revenue. **Paid Media** Leveraging our comprehensive research on competitors and target audiences in the online beauty industry, we translated Luxurious Look's business and marketing objectives into paid media strategies. We achieved impressive outcomes for both pay-per-click (PPC) and organic search results on Google, outperforming some of Luxurious Look’s largest competitors, with a remarkable 146% increase in product revenue for the top five performing products from the Davines brand. **SEO** Our SEO strategy concentrated on enhancing overall site performance, boosting our average rankings, and increasing the organic revenue contribution. Since the campaign began, Luxurious Look's average ranking has improved by 53 positions year-over-year, estimated traffic surged from 1.22% to 13.64% year-over-year, and the share of voice in the skincare/shampoo market rose from 0.21% to 2.48%. Many of Luxurious Look's organic product terms have now reached the top search results, leading to a 41% year-over-year increase in organic revenue. **The Results** Our customized approach and omnichannel marketing strategy have enabled Luxurious Look to achieve a remarkable 63% increase in revenues year-over-year, a 52% rise in transactions, and a significant 41% increase in new users year-over-year.

Sunnamusk Email Marketing Strategy

Sunnamusk

**The Brand** By collaborating with a talented team of perfumers, the company offers a unique selection of pure fine oils, eau de parfum, and home fragrances, which have appeared in prestigious publications like Vogue, GQ, and Elle. **The Challenge** Climb Online was engaged to partner with Sunnamusk's internal team on marketing briefs that required optimization for email marketing, aligning with their internal strategies. Our expertise was needed since they had not previously utilized email marketing as a channel. **Our Strategy** The company's lack of experience in optimizing email marketing, along with its strong online presence and physical stores throughout the UK, presented a significant opportunity for us to showcase the value of this marketing channel. We began by reviewing their marketing strategy and identifying key areas that could benefit from a robust email marketing initiative. We integrated email campaigns with their social media efforts to create a cohesive approach aligned with their broader objectives. Acting as an extension of their team, we ensured our processes were efficient and respectful of their time, allowing us to deliver the right messaging and strategies for optimal results. **The Results** We implemented a series of targeted emails to various segmented lists in their database, including follow-ups designed to enhance email returns. This strategy resulted in a consistent 35% ROI over six months and contributed 37% to their overall revenue. Additionally, we achieved a 30% average open rate and a 5.19% average click rate.

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