Freshpak
Freshpak is Britain's top supplier of sandwich fillings for supermarkets and the food service sector. The company approached Clearsilver to create a fresh and modern brand identity that clearly communicates its status as a successful, contemporary food business operating in essential fresh food markets. To complement this new identity, Freshpak needed a newly designed B2B website to showcase its product offerings to retail and food service clients. The aim was to emphasize the extent and adaptability of its manufacturing processes and how its in-house team can develop innovative products tailored to client specifications. Freshpak also sought new imagery to promote its variety of sandwich fillings, dips, and other products, as well as packaging for the pre-packed sandwich and food service industries. They commissioned Clearsilver to produce a complete new set of photographs with a fresh, modern aesthetic.
**Strategy**
We established a clean, appealing brand identity for Freshpak utilizing shades of green and grey. This, along with modern sans-serif typography, positions Freshpak as an innovative and forward-looking company in the high-tech, fast-paced grocery and food service sectors it serves. Additionally, we designed four simple icons to represent Freshpak’s main product categories: Eggs, Tuna, Chicken, and Cheese. We developed a completely new website that aligns with the identity we created for Freshpak. The fresh and clean design, paired with a cohesive color palette, is complemented by updated copy that delivers concise and relevant information while maintaining a friendly, less corporate tone.
After developing the desired look and feel for the new imagery, we collaborated with a specialized food photographer and a professional food stylist for a photoshoot. We directed the session to produce a collection of beautiful, cohesive images to be used across all Freshpak materials, including the new website we were designing and building.
**Results**
Our revamped identity and iconography have been implemented across all platforms, including the new website we built. Freshpak's manufacturing plant and Head Office in Barnsley are set to display updated branding soon. We've also incorporated elements from the logo design to differentiate and emphasize key ingredients and products. The new Freshpak website is designed for user-friendliness and visual appeal, featuring intuitive menus and clear, concise main-page content, with additional technical information available for those seeking it. We have effectively utilized our new imagery, brand identity, and custom icons throughout the site. Our team expertly created, directed, and delivered a selection of well-lit, beautifully presented images of Freshpak’s sandwiches and dips for the website and other promotional materials. Partnering with a specialized food photographer and an experienced stylist, we captured the vibrant freshness and appealing colors and textures of Freshpak’s products, making them enticing enough to want to reach out and taste!