The founder embarked on their professional path in 2010 with a Design degree and the launch of a furniture startup funded by a £40,000 investment, which unfortunately did not succeed. Rather than admitting defeat, they committed to a 15-year journey of growth and learning, gaining valuable experience with renowned brands such as Jet2, Selfridges, Pets at Home, and Matalan. Throughout this time, they honed their expertise in user experience and conversion rate optimisation specifically within the e-commerce sector, demonstrating resilience and dedication to continuous improvement in their field.