Civic Web Media

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Overview

$5,000+

Min Project Size

150+

Avg Hourly Rate

2 - 9

Employees

2015

Year Founded

ABOUT CIVIC WEB MEDIA

Australian content marketing agency

Civic Web Media is Newcastle, Australia's first agency focused on content marketing. Founded in 2015 by a duo with expertise in effective online marketing and local insights, CWM is dedicated to assisting local businesses in maximizing their online presence. Our primary services include crafting high-quality content, such as website copy, blog posts, and newsletters. Additionally, we provide SEO strategies and website development for clients seeking more comprehensive solutions.

Languages Spoken

English

HIGHLIGHTS

$5,000+

Min Project Size

150+

Avg Hourly Rate

2 - 9

Employees

2015

Year Founded

Services

Focus

Industries

Clients

Services Provided

60% Content Marketing Strategy

30% Search Engine Optimization (SEO)

10% Social Media Marketing

About the Team

OUR STORY

Founded in 2015 by Shana Srichandra and Oliver Gaywood, Civic Web Media stands as Newcastle's pioneering specialist content marketing agency. Combining Australian expertise with proven online marketing experience, the agency is dedicated to maximizing business potential through compelling, well-crafted content. Their core services include web copywriting, blog creation, and newsletter development, all designed to engage audiences effectively. Beyond content, Civic Web Media offers strategic SEO, social media management, and website setup to provide comprehensive digital solutions. Committed to helping businesses thrive online, they invite prospective clients to explore how their tailored services can drive growth and visibility in the digital landscape.

Portfolio

Skyscanner travel writing case study

Unknown

Civic Web Media started collaborating with Skyscanner, the flight comparison platform, in 2015. We have engaged in several projects for Skyscanner's global websites, primarily focused on delivering SEO-driven content and creating appealing blog entries. Skyscanner frequently updates its sites with travel blogs, helping enhance visibility through search engines, while the articles are also disseminated via social media and email newsletters. A content evaluation conducted by Skyscanner in 2018 revealed that one of CWM's articles, "Which airlines offer the best economy classes from Australia?", had garnered over 270,000 views since its release. Additionally, Skyscanner's year-end summary indicated that another article, "Why you should never post photos of your boarding pass online," was their second most popular piece of 2018. Strong SEO practices are crucial for websites seeking to boost traffic, particularly in competitive fields like travel. Civic Web Media has been engaged in writing and optimizing pages for Skyscanner. By crafting relevant and user-friendly content grounded in effective SEO strategies, we have been able to steadily enhance website visitor numbers, translating into increased conversions. Data from the SEO copywriting initiative shows a year-over-year rise in page visits: a 61% improvement based on a three-month sample and a 69% boost from a six-month sample of the pages we worked on. Comprehensive statistics are available here. Zoe Griffyn, growth manager at Skyscanner Australia, remarked, "Civic Web Media's contributions to our website have significantly improved organic traffic. We’ve observed better page rankings, higher click-through rates, and an uptick in organic sessions. CWM truly understands SEO and tirelessly implements new strategies to ensure ongoing enhancements in web sessions."

Talk to Bec copywriting and web design

Unknown

Since 2017, we have collaborated on various initiatives with Talk to Bec, a marketing and events company located in Newcastle. Our contributions involved crafting press releases, creating copy for regional clients, and writing articles for the launch magazine/newspaper of The Station. In the subsequent year, Bec Dujin engaged us to redesign and upgrade her business's WordPress website. Check out this video to hear her feedback about partnering with Civic Web Media: https://www.youtube.com/watch?v=-kTc600dN6c.

Project with OneFlare

OneFlare

Migrated portfolio item

5 more projects

Projects & Clients

Project Size & Rate

Minimum Project Size

$5,000+

Average Hourly Rate

150+

Pricing Snapshot

Min Project Size

$5,000+

Avg Hourly Rate

150+

Cost Rating

N/A

What Clients Have Said

"Civic Web Media delivers quality projects within budget and timeline expectations based on verified client feedback."

Based on verified reviews and internal benchmark data

PROJECT BUDGETS

No budget data yet — reviewers either haven't shared a project budget or kept theirs confidential.

Select a service

Content Marketing Strategy

Search Engine Optimization (SEO)

Social Media Marketing

Industry Recognitions

Web Excellence Awards: Copywriting (2023)

View source

Locations

Headquarters

152 Hunter Street

Newcastle, New South Wales, Australia 2300

+61468800813

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