Citywire Engage

For Citywire Engage

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Overview

$5,000+

Min Project Size

$100 - $149/hr

Avg Hourly Rate

50 - 249

Employees

1999

Year Founded

ABOUT CITYWIRE ENGAGE

Creating beautiful content for financial businesse

Citywire Engage is the top on-demand creative resource for the asset management sector and other financial clients. From the initial concept to the final products, we collaborate with you to produce striking content—elegant and insightful media that capture attention and engage your audience. With 20 years of experience, we have developed extensive knowledge on how asset managers can effectively communicate with clients, understanding what strategies are successful and which are not. We operate across all formats, including live events, video, digital, and print. The Citywire Studios in London and New York enable you to create videos that convey the narratives you wish to share about your funds and the individuals behind them.

Languages Spoken

English

HIGHLIGHTS

$5,000+

Min Project Size

$100 - $149/hr

Avg Hourly Rate

50 - 249

Employees

1999

Year Founded

Services

Focus

Industries

Clients

Services Provided

23% Graphic Design

10% Print Design

33% Broadcast Video

17% Content Marketing Strategy

10% Digital Strategy

7% Social Media Marketing

Portfolio

Invesco PlanSmart

Unknown

Invesco aimed to promote their Summit Range of products through a content partnership, emphasizing that these products cater to clients at various stages of their financial advisory journey. They also wanted to directly address the interests of the financial advisory community and position themselves as leaders in advocating for sound financial advice, striving to be viewed as partners to independent financial advisers (IFAs) rather than mere providers. Citywire proposed a comprehensive partnership strategy that unfolded in three phases and spanned multiple media channels and platforms. All concepts were based on adviser demand, with content developed with adviser input. The campaign, named PlanSmart, focuses on three central themes within the financial advisory sector: promoting financial education, advising entrepreneurial clients, and effectively assisting clients nearing retirement. The content is shared through the NMA website, a custom microsite, and various social media channels.

Robeco ESG Investing

Unknown

Robeco is a leader in ESG investing, which is integrated into their core business values. They sought a solution that would showcase their dedication to ESG investing and encourage deeper engagement with their annual research. The solution needed to be applicable across multiple markets and centered around storytelling. To address this, Citywire created a brand called "Real Stories" in collaboration with Robeco. This initiative featured a collection of videos and written articles illustrating the impact of ESG factors on investments in different sectors. The content was shared in a phased approach through Citywire's channels, leading to over 5,000 unique users engaging across various wholesale markets.

Jupiter Emerging Market Debt

Unknown

Jupiter aimed to create an infographic that would educate investors about the advantages of emerging market debt (EMD) investing, particularly advocating for a short-duration strategy at this time. They desired a dynamic design featuring engaging elements and concise content. The visual approach emphasized two key facets of EMD: growth and global diversity. This was illustrated with flourishing plants that encircle the information and graphics. To showcase the diverse investment opportunities, we incorporated a range of flowers from common global varieties to more unique species that are native to specific regions or markets.