Thomas Vignaud founded Cited in response to a shifting digital landscape where AI engines like ChatGPT and Gemini were transforming how consumers find brands, spotlighting a gap in traditional SEO efforts. With a background in communications and digital strategy from Sup de Pub (Groupe INSEEC) and years of experience in SEO, content, and paid media, Thomas recognized in 2024 that organic search clicks were plummeting as AI-driven answers dominated. Determined to help brands gain visibility within these emerging AI platforms, he relocated to Dubai, developed proprietary auditing tools covering five AI providers, and launched Cited—the pioneering agency dedicated entirely to Generative Engine Optimization. Cited empowers brands to become the definitive answers in AI search, reflecting Thomas’s vision to evolve digital marketing for the AI era.