Crossroads Learning Center - Custom Web Design
Crossroads Learning Center
Crossroads Learning Center, located in Howell, MI, has been providing childcare for infants, toddlers, preschoolers, and latchkey kids for over 15 years. The center's director, Brie Keeney, reached out to Ciitrus Digital to develop a new website to replace their old static HTML site, which lacked personalization, branding, and images. The previous website had been offline for more than six months due to an error by the former webmaster in transferring the subdomain to a new hosting provider. Initially, we restored a backup of the old HTML site, but after a few weeks, Brie requested that we create an entirely new website. We built the Crossroads Learning Center website using WordPress and Elementor, allowing Brie to easily update content and images as needed. The new site includes dedicated pages for each service, a contact form, job listings, and a job application form that allows users to upload their resumes. Since its launch in early May, the website has received over 50 qualified contact form submissions, prompting Crossroads to place parents on a waiting list for daycare spots. Additionally, the site is performing well in search rankings for daycare-related terms in the Howell, MI area.