Chris Cureton

I assist leadership teams in aligning around their identity, values, and external and internal presence. I developed The United State of Brand Design™ (USBD) Framework, a strategic resource for executive teams who recognize that their brand extends beyond a mere logo but are still encountering issues of misalignment. With almost two decades of experience at the crossroads of branding, business strategy, and team dynamics, I support founders, CEOs, and Marketing Heads as they grow, adapt, and evolve. I've overseen rebranding efforts, established internal branding frameworks, launched new products, and aided companies in realizing the strategic advantages of alignment. Along my journey, it has become clear that branding issues often run deeper than they appear on the surface; they typically indicate underlying misalignments in leadership, messaging, and execution. I refer to this as the Misalignment Tax™, which is one of the most significant hidden expenses for expanding companies. This insight is why I developed my methodology to create brand strategies that function as strategic operating systems (your company’s StrategicOS™). I guide teams in making alignment practical by identifying friction points, bridging strategy to behavior, and transforming branding into a consistent source of clarity, focus, and progress. My expertise lies in collaborating with teams that are "almost aligned" but could achieve their goals more rapidly. If this resonates with you, I would be delighted to assist you in reducing friction, refining your narrative, and leading with a brand that genuinely represents who you are and the direction you’re headed. "I had the pleasure of collaborating with Christopher as a client on two significant transformation initiatives. He possesses a rare combination of focus on customer design and business insight. His leadership in design allowed our business to truly grasp the customer experience and implement it to develop a transformative value proposition." - Shane Hill, Director, Supply Chain Transformation, Chick-fil-A