CHARLESON®

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Overview

$1,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

10 - 49

Employees

2015

Year Founded

ABOUT CHARLESON®

Africa's Top 360 Marketing Agency.

CHARLESON® is a comprehensive marketing agency that supports leading brands in flourishing by crafting engaging narratives to engage their target audience. We combine innovative ideas with contemporary communication tactics to deliver a valuable brand marketing experience.

LANGUAGES SPOKEN

EnglishSwahili

HIGHLIGHTS

$1,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

10 - 49

Employees

2015

Year Founded

Services

Focus

Industries

Clients

Services Provided+3 Services

70% Brand Identity Design

30% Packaging Design

10% Pay Per Click

15% Search Engine Optimization (SEO)

10% Mobile & App Marketing

25% Content Marketing Strategy

5% Other Digital Marketing

15% Video Marketing Strategy

About the Team

OUR STORY

Founded in 2015 and headquartered in Nairobi, Kenya, CHARLESON® has established itself as Africa's premier marketing agency. With a dedicated team of 51-200 professionals, the firm specializes in a comprehensive range of advertising services, including content marketing, SEO, web development, and corporate branding. Their expertise extends to email marketing, reputation management, PPC campaigns, influencer outreach, ad creative, and professional photography. Additionally, CHARLESON® offers event coverage, digital audits, training, communications strategy, and eCommerce solutions. Committed to helping leading brands excel, CHARLESON® leverages creative communication strategies to drive success. Located at Valley View Office Park on Limuru Road, the privately held company continues to deliver innovative marketing services across Africa.

Portfolio

UBER- Print Production

Uber in collaboration with Quiver

### About the Uber Project Uber is the foremost global transportation company. As the leading 360 marketing agency in Africa, we collaborated with Uber on a campaign aimed at enhancing brand awareness and loyalty within restaurants and bars in our target market. **Target Market** Our focus was on professionals in Nairobi, Kenya. Research indicated that this group was the most inclined to use Uber for commuting to and from dining and nightlife venues. **Objectives and Challenges** Uber sought effective methods to engage its target audience at restaurants and bars. Given that patrons typically spend less time on their phones in such environments, traditional digital marketing strategies, such as social media advertisements and email campaigns, proved to be less effective. **Strategy and Tactics** To address this challenge, we devised a comprehensive strategy combining digital and physical tactics. On the digital front, we crafted a series of targeted social media advertisements aimed at our audience while they searched for dining options or made reservations. Additionally, we hosted a contest on social media where participants could win complimentary rides to their favorite restaurants by using the Uber app. On the physical side, we collaborated with select restaurants to provide branded signage, coasters, and napkins displaying the Uber logo and app information. We also trained restaurant staff to promote Uber to customers and supplied them with promotional materials to distribute to diners. **Overall Success of the Campaign** The campaign was highly successful, achieving all of its goals, with every objective met or surpassed.

CURAPROX- Events Planning and Management

Curaprox

Curaprox is a brand under Curaden that offers high-quality oral care products from Switzerland. The objective of the event launch in Africa was to promote these products. We organized five events across various locations: three were product demonstrations, one was an educational seminar for dental professionals, and the final event introduced a dental education program developed by Curaprox. These events took place in Kenya. As a result, there was a 35% rise in the sales of Curaprox products in the African market. The brand is now viewed as a leader in the dental hygiene sector in Africa, with a 25% increase in favorable opinions based on online reviews and customer feedback.

REGAL TOURS- Branding

REGAL TOURS

Project Overview: Regal Tours is a travel agency that specializes in air ticketing, visa services, airport transfers, hotel reservations, car rentals, and various tour-related offerings. Our team was engaged to provide branding support. Challenges: The travel sector is highly competitive, with numerous agencies competing for the attention of our target market. Implementation: We collaborated with Regal Tours to develop and roll out new branding materials to enhance their marketing efforts. This encompassed designing cohesive branding elements such as logos, business cards, company profiles, and additional branded merchandise. We also established a warm and inviting atmosphere for both current and potential clients through branding on office walls. Results: Enhanced visibility for the Regal Tours brand.

4 more projects

Projects & Clients

Project Size & Rate

Minimum Project Size

$1,000+

Average Hourly Rate

$50 - $99/hr

Pricing Snapshot

Min Project Size

$1,000+

Avg Hourly Rate

$50 - $99/hr

Cost Rating

N/A

What Clients Have Said

“

"CHARLESON® delivers quality projects within budget and timeline expectations based on verified client feedback."

Based on verified reviews and internal benchmark data

MOST COMMON PROJECT SIZE

0 Reviews

this range

No distribution data available.

Select a service

Brand Identity Design

Packaging Design

Pay Per Click

Search Engine Optimization (SEO)

Mobile & App Marketing

Content Marketing Strategy

Other Digital Marketing

Video Marketing Strategy

Social Media Marketing

Digital Strategy

Media Planning & Budget Allocation

Locations

Headquarters

1st Floor, Trio Complex, EABL Road, Nairobi

Nairobi, Kenya

+254707477506

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