The Charles NYC

Founded in 2011 by siblings Aaron and Samantha Edwards, The Charles Group is a strategy-first creative agency rooted in digital marketing expertise from its inception. Starting in New York City, the agency expanded globally with offices in Chicago and London, serving clients across North America, EMEA, and APAC, including renowned brands such as Cartier, HP, and Marriott Bonvoy. Committed to blending creativity with commerce, The Charles Group emphasizes research, data modeling, and audience insights to deliver measurable business outcomes rather than relying on mere aesthetics. Their unique approach combines global reach, human creativity, and proprietary technology to help brands grow at the pace of culture while maintaining integrity. As a full-service agency and member of the respected Society of Digital