Charle Agency

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Overview

$100 - $149/hr

Avg Hourly Rate

10 - 49

Employees

2018

Year Founded

ABOUT CHARLE AGENCY

The Search First Shopify Agency

Charle is a Shopify Plus accredited agency located in London that focuses on enhancing the growth of ecommerce brands through AI-driven search strategies, innovative designs, onsite testing, and retention marketing. We integrate design, development, and growth skills to achieve impactful results, supported by a collaborative and progressive team dedicated to achieving long-term success.

Languages Spoken

English

HIGHLIGHTS

$100 - $149/hr

Avg Hourly Rate

10 - 49

Employees

2018

Year Founded

Services

Focus

Industries

Clients

Services Provided

33% E-Commerce Development

24% Search Engine Optimization (SEO)

10% Email Marketing & Automation

33% Web App UI Design

About the Team

OUR STORY

Our Narrative Charle is a Shopify Plus agency that prioritizes search strategies to assist eCommerce brands in their growth through SEO, GEO, AI-driven search, conversion rate optimization (CRO), and our own Shopify development. We are convinced that brands can expand more rapidly when search, user experience (UX), and performance are integrated rather than functioning separately. Our team combines insights, experimentation, and technical skills to enhance visibility, boost on-site performance, and facilitate measurable business growth.

Portfolio

Cambridge Satchel x Shopify Plus

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Before any design or development commenced, our Membership team formulated a comprehensive SEO and AI search-first optimization strategy aimed at ensuring long-term organic growth for Cambridge Satchel. We reorganized their information architecture to target high-intent queries, enhanced core templates for better search visibility, and integrated AI-driven on-site search behavior modeling. This approach ensured that every decision regarding user experience (UX) and development contributed to discoverability, relevance, and traffic growth right from the start. After this strategic phase, we collaborated with Cambridge Satchel to completely remodel their Shopify Plus platform as part of a significant brand relaunch. The objective was to create a high-end, modern, and adaptable storefront that embodies the brand's craftsmanship while enhancing conversion rates, customer retention, and operational efficiency. We developed a fully customized Shopify Plus theme using Online Store 2.0, metaobjects, and tailored purchase journeys that offered the brand complete control. A major focus was on enabling customers to easily locate the right product, leading us to build an advanced AI-driven Klevu search, along with filtering and recommendation features that deliver rapid results, personalized suggestions, and intuitive real-time product exploration. Retention was a core focus during this development. We implemented Yotpo Loyalty & Reviews to create a rewards ecosystem featuring on-page education, earn/spend prompts throughout the customer journey, and a streamlined review collection process designed for maximum effectiveness, all while ensuring the site remained fast. To enhance product discovery further, we developed an interactive Product Finder Quiz to direct new customers to their ideal bag and gather first-party data for ongoing communication. Additionally, we introduced a fully customizable Product Personalization Tool that allows customers to add letters, symbols, colors, and placements with dynamic pricing, all within the Shopify Plus framework. The end result is a future-proof, search-optimized, retention-focused Shopify Plus store.

111Skin x Shopify Plus - Membership

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As part of our Charle Memberships, we teamed up with 111SKIN to implement a continuous Conversion Rate Optimization (CRO) and on-site enhancement initiative aimed at improving their digital experience and fostering ongoing revenue growth. Given their foundation in clinical expertise and over three decades of medical knowledge, 111SKIN needed a Shopify Plus strategy that aligned with their high standards of innovation, performance, and customer service. Our efforts began with a detailed CRO roadmap focusing on iterative, test-driven enhancements. Each deployment—whether related to design, user experience, or functionality—was directly linked to a specific Key Performance Indicator (KPI). Through strategic evaluations, planning, and rapid development cycles, we introduced improvements across product pages, navigation, merchandising, and user-generated content features. Each enhancement was validated through A/B testing to confirm its positive impact on conversion rates, average order value (AOV), and overall revenue. Since implementing the CRO Roadmap, the brand has experienced notable gains, including an increase in conversion rates, a 46% rise in revenue, and a 21% boost in AOV. To aid in product discovery and customer retention, we developed an advanced Product Finder Quiz tailored to the specific needs of the beauty industry. This quiz gathers essential customer information, such as age, concerns, and preference for routine length, to suggest a customized skincare regimen. Beyond enhancing product suitability, this tool also captures first-party data to support ongoing email and retention marketing efforts, maximizing customer lifetime value. In addition to optimization and feature development, our Membership team continues to deliver design, development, and support services to ensure that 111SKIN’s Shopify Plus platform remains dynamic. From customized theme updates to CRO-centric enhancements, our collaboration guarantees the brand benefits from continuous testing, learning, and refinement, leading to enhanced customer engagement, smarter purchasing experiences, and sustained growth in e-commerce.

Doisy & Dam

Unknown

We created a custom Shopify website for the prominent chocolate brand Doisy & Dam. From a personalized design to a unique Shopify theme, we incorporated tailored features, including smart upselling. The design aligns with their rebranding, enhances the customer purchasing experience, and reflects the vibrant energy of the brand's products and team. We utilized web animations and effects to boost user engagement. Since its launch, the website's organic reach and traffic have tripled. You can check out the case study at https://www.charle.co.uk/work/doisy-and-dam/ and visit the website at https://doisyanddam.com.

8 more projects

Projects & Clients

Project Size & Rate

Average Hourly Rate

$100 - $149/hr

Pricing Snapshot

Min Project Size

N/A

Avg Hourly Rate

$100 - $149/hr

Cost Rating

N/A

What Clients Have Said

"Charle Agency delivers quality projects within budget and timeline expectations based on verified client feedback."

Based on verified reviews and internal benchmark data

PROJECT BUDGETS

No budget data yet — reviewers either haven't shared a project budget or kept theirs confidential.

Select a service

E-Commerce Development

Search Engine Optimization (SEO)

Email Marketing & Automation

Web App UI Design

Locations

Headquarters

Durham Street

London, England, United Kingdom SE11

+442030263652

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