Channel V Media

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Overview

$10,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

10 - 49

Employees

2008

Year Founded

ABOUT CHANNEL V MEDIA

We position companies for market success

Established in 2008, Channel V Media (CVM) is a recognized agency specializing in communications and content marketing. The agency focuses on generating market momentum for rapidly growing businesses in technology, media, and consumer sectors. CVM enhances brand visibility, cultivates C-suite executives into influential industry figures, helps clients engage in significant discussions, and generates inbound leads. Notable clients, both current and former, include Grapeshot + Oracle, Innovid, Everseen, IBM, Albert Technologies, Pernod Ricard, Embroker, and Fortune & Frame, among others.

Languages Spoken

English

HIGHLIGHTS

$10,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

10 - 49

Employees

2008

Year Founded

Services

Focus

Industries

Clients

Services Provided

33% Content Marketing Strategy

33% Outbound Lead Generation

22% Public Relations

12% Branding Services

About the Team

OUR STORY

Channel V Media is a distinguished Communications & PR Agency dedicated to transforming businesses into memorable brands through strategic storytelling and tailored multi-channel content strategies. We prioritize narrative clarity to influence valuable behaviors among both B2B and consumer audiences, enabling companies to swiftly build market presence and outshine competitors. By crafting compelling stories and positioning, we facilitate market breakthroughs and increased visibility, including assisting international firms in penetrating U.S. media landscapes. Trusted by established enterprises and dynamic startups alike, our team immerses deeply in clients' worlds to become an extension of their marketing efforts, exemplified by our success in elevating industry profiles and contributing to acquisitions. Continuously refining our expertise, we integrate traditional and innovative tools to address marketing challenges across global markets.

Portfolio

Meatless Farm Becomes Household Name

Meatless Farm

Meatless Farm, a UK-based company recognized for its plant-based patties and ground meat alternatives, had initially found success in European grocery stores before venturing into the U.S. market. Although it was well-known in the UK, the brand was virtually unheard of in the United States at the time of its entry. The CHALLENGE faced by Meatless Farm was significant. Upon entering the U.S. market, its main competitors, Beyond Meat and Impossible Foods, enjoyed a first-mover advantage. Beyond Meat had recently gone public on NASDAQ, while Impossible Foods had launched its Impossible Whopper with Burger King and was present in numerous quick-service restaurants and eateries. Additionally, several American brands were preparing to introduce their plant-based meat options. Having secured a deal with Whole Foods Market in the U.S., Meatless Farm seized the opportunity to promote its brand through the grocer’s 450 locations, increasing visibility to American consumers and potential grocery and restaurant partners. To maintain momentum, we highlighted the company's U.S. expansion alongside the hiring of a new CMO, a former Coca-Cola executive. We also looked for every opportunity to engage the media with updates on all business initiatives, big or small. This proactive approach successfully positioned Meatless Farm as a brand to watch in the market.

From a Vendor to a $1BN Visionary

Bluecore

Bluecore is a retail marketing firm that is reinventing how the fastest-growing retail brands turn casual shoppers into loyal customers. We have shifted Bluecore’s image from merely an email marketing platform, known primarily for automated emails, to a comprehensive retail marketing company that helps retailers excel in the ongoing transition to digital commerce. We increased awareness of the company through strategic business updates, including announcements of new hires, product launches, and funding news, which not only showcased the company’s progress but also reinforced its messaging. For Bluecore's Series D funding round, we obtained coverage in major outlets such as TechCrunch, Fortune, WSJ Pro, and the New York Business Journal, among others. We emphasized Bluecore’s collaborations with various retailers and brands, including Vineyard Vines, Express, Anthropologie, Teleflora, Evo, and TrueFacet, to illustrate their use cases, resulting in placements in prominent publications like the New York Times, Harvard Business Review, Glossy, DMNews, Digital Commerce 360, and Retail TouchPoints. Additionally, we released Bluecore’s inaugural data reports for Black Friday and Cyber Monday, establishing it as a key source of holiday and retail data. Over the past three years, Bluecore’s data has been cited more than 150 times in outlets such as CNBC, Morning Brew, Chain Store Age, Sourcing Journal, eMarketer, and others. We effectively elevated the company from a vendor to a thought leader by developing Bluecore’s thought leadership program. Articles and commentary from Bluecore's C-suite executives have appeared in prestigious outlets like the Wall Street Journal, Financial Times, NBC News, WWD, and AdExchanger. Furthermore, in response to the challenges posed by the pandemic, we launched Bluecore’s DTC Collective—an initiative bringing together retail leaders committed to navigating the industry through the pandemic and supply chain challenges, which received extensive coverage from WWD, PYMNTS, Retail TouchPoints, and more.

CVM Introduces INNOVID to the US market

Innovid

Founded in 2007, Zvika, Tal, and Zack united with an ambitious vision: to enhance the possibilities of digital video. As digital media gained traction, Innovid filed a patent for incorporating interactive elements into videos. By late 2014, having secured initial clients, Innovid enlisted Channel V Media to help launch the Israeli tech company in the North American market and to educate a crowded industry about the advantages of Innovid’s technology. **STRATEGY** Over a 24-month campaign, Channel V Media concentrated on establishing the then lesser-known company’s credibility through a strong emphasis on thought leadership and leveraging client success stories in the media to generate credibility, leads, and new business opportunities. Media placements included reputable outlets such as The Wall Street Journal, TechCrunch, The New York Times, Bloomberg, Ad Age, AdExchanger, New York Business Journal, CMO.com, MediaPost, Adotas, AdWeek, Fast Company, Crain's NY, Crunchbase News, CMS Wire, Mobile Marketer, Cynopsis, eMarketer, Video Nuze, Engadget, MMA Smart Briefs, Digital Trends, Yahoo! Tech, The Huffington Post, Martech Advisor, and the New York Business Journal.

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