Cerebrum is a content writing agency focused on driving conversions. We excel in creating tailored content strategies for businesses in technical sectors, such as B2B SaaS and app development. Our core principle is simple: "Promote a philosophy, not just product features." We recognize that your target audience is weary of the clichéd marketing messages common in your industry. Our approach differentiates you from the ordinary and positions your company as a thought leader. Here’s a brief overview of our content strategy development process: 1. **Strategic Analysis**: We collaborate with you to assess your business and how it is perceived by your audience. This is an opportunity to examine existing case studies for fresh insights. We identify all the tasks you assist your audience with, which helps us determine how to articulate them and what topics to address. 2. **Product-oriented Keyword Research**: We identify keywords relevant to your products, processes, and industry that link your audience to your offerings. We focus on keywords where your website stands a good chance of ranking, especially those associated with the lower end of your sales funnel. 3. **Content Production**: Like building a structure on a solid foundation, we kick off your content strategy with essential elements: 1) A thought-leadership "manifesto" to communicate your brand's philosophy and serve as the framework for your additional content, and 2) Developing new case studies or refreshing existing ones to establish credibility and bring your strategy to life. Once these components are in place, we produce new blog posts and update older ones to improve your search rankings. All our content is written by humans and packed with actionable insights related to your brand. Contact us to start building the first element of your content marketing strategy.